THE INNOVATION IN DRIVING POVERTY ALLEVIATION EFFORTS BY PROMOTING OCCUPATIONS THAT ALIGN WITH THE CONTEXTUAL REALITIES OF TARGET HOUSEHOLDS IN AN INTEGRATED MANNER

Abstract

This research aims to study innovative approaches for addressing poverty through participatory processes tailored to the context of target households, using an integrated area-based approach in Krong Pinang District, Yala Province. The objectives are to explore strategies for fostering positive attitudes and inspiration to overcome poverty, apply agricultural and technical innovations and technologies to support and address poverty-stricken households, examine approaches, methods, and the creation of networks and mechanisms for collaboration in improving quality of life, and develop area-specific solutions suited to the capacities of impoverished households. The study employs qualitative research in the form of Research and Development (R&D) conducted in Krong Pinang District, Yala Province, covering all four sub-districts: Krong Pinang, Sa-e, Puroh, and Huai Krathing. Data collection methods include focus group discussions, in-depth interviews, community forums, and quantitative research tools. The primary informants consist of 193 households. Data analysis involves document interpretation based on documentary research principles, content analysis, and the template approach. Data accuracy was verified using triangulation techniques and by having key informants review and confirm the information. The findings indicate that fostering positive attitudes through religious experts helped shift the behavioral perspectives of target households in alignment with Islamic principles. The application of innovative raised-bed vegetable farming using technology and skill development in construction trades such as bricklaying, plastering, tiling, and manual arc welding enhanced household income, reduced expenses, and empowered households to achieve self-reliance. Collaboration with network partners played a significant role in supporting and linking resources to improve the quality of life for target households. The Sustainable Livelihood Return on Investment (SLROI) was calculated at 1.44.