IMPROVING THE QUALITY OF LIFE AND UPGRADING THE GRASSROOTS CHALONG SUBDISTRICT, KRABI PROVINCE

Abstract

This research article is to study the results of development towards the elevation of the grassroots economy. The results of developing the quality of life and the elevation of the grassroots economy and evaluate the results of the development of quality of life and the elevation of the grassroots economy in Chalong Subdistrict, Phuket Province. This is a mixed-method research. The sample group includes 384 stakeholders selected using a calculation formula. Key informants include 30 stakeholders, selected specifically. The research instruments used to collect data include questionnaires and in-depth interviews. The research statistics used include percentages, means, and standard deviations. Descriptive data analysis. The research results found that the results of innovation development to enhance the grassroots economy include: galangal tea, scrub, herbal oil, balm, Krayasart snack, jewelry design, Phuket pearls, and herbal mosquito repellent. Innovations that develop communities with careers, reduce work, create networks, career promotion, strengthens you in business management and leadership of products and aims to develop products and drive products to enter the government budget.
The results of the development of vocational skills and income generation for the community consist of 5 aspects: creativity and problem-solving skills, communication skills, technology skills, time management skills, and skills in working with others. The results of improving the quality of life and upgrading the grassroots economy have helped in 4 areas: increasing economic opportunities, enhancing skills and education, improving infrastructure, and promoting community participation. For the evaluation results of the development of quality of life and raising the grassroots economy, service recipients and overall happiness Overall, the satisfaction level is at the highest level.