EXPLORING THE MEANING, COMPONENTS, AND MEASUREMENT OF KNOWLEDGE-ORIENTED LEADERSHIP AMONG MANAGERS IN NON-ALCOHOLIC BEVERAGE IN THAILAND
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Abstract
This research aims to 1) Study the definition, components, and development a measurement tool for Knowledge-Oriented Leadership (KOL) among managers of non-alcoholic beverage shops in Thailand. And 2) Develop a measurement scale for assessing Knowledge-Oriented Leadership in this context. This study using a mixed-methods approach in an exploratory sequential design. In the first phase, qualitative research was conducted using semi-structured, in-depth interviews with 10 shop managers to identify the definition and components of Knowledge-Oriented Leadership behaviors. The second phase, a quantitative involved developing a Knowledge-Oriented Leadership measurement tool based on qualitative findings and related literature. Data were collected from 264 shops managers, and Exploratory Factor Analysis (EFA) was employed for analysis. The findings revealed four core components of Knowledge-Oriented Leadership for shops managers 1) Support from Leader are giving advice, showing appreciation, and spending time with team members 2) Intellectual Stimulation and Innovation are encouraging new ideas and sharing work techniques 3) Psychological Empowerment are allowing team members to make decisions and exchange internal information and feel confident in their own abilities. and 4) Knowledge Management Behavior are promoting documentation, knowledge sharing, and practical application of knowledge in daily tasks. The developed scale comprises 21 items, relating to the facilitation of knowledge recording, dissemination, and practical application within daily operations. with a high reliability score with a Cronbach’s Alpha coefficient of .887, indicating strong internal consistency. The instrument is considered valid and appropriate for assessing Knowledge-Oriented Leadership within the non-alcoholic beverage service sector. It serves as a practical tool for enhancing innovation capabilities in service and operational processes, and fostering sustainable competitive advantage for business.
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