ENHANCING CREATIVITY THROUGH PERSONALIZED LEARNING PATHWAYS: A NEW PARADIGM FOR HIGHER EDUCATION

Abstract

Since learners in each classroom possess diverse interests and skills, there is a lack of motivation toward uniform, generalized-content instruction. Therefore, this research aims to develop a New normal learning management model utilizing personalized learning processes to foster creative thinking skills, and to pilot its systematic application across various subjects related to design or film media production. This study was conducted using experimental research and grounded theory methodologies. The sample consisted of 3 courses, 132 students, and 3 experts. The research instruments included an instructional innovation tool, an expert interview protocol, and a satisfaction questionnaire. Data collection was conducted through the recording of teaching outcomes, in-depth interviews, and post-instructional satisfaction surveys. The statistics used for data analysis were the mean () and standard deviation (S.D.). The key findings from testing the instructional activities in the Creative Conceptual Design course revealed that the personalized learning model operated through four main activities: topic selection, continuous project development, prototype production for exhibition, and self-assessment. These activities supported learner development goals regarding motivation generation, collaborative and challenging learning, in-depth research, associative thinking, specialized skill enhancement, and the production of creative works. It was found that all four activities effectively enhanced creativity in practice. Subsequently, applying the pilot test results to the courses Production Technology of News and Documentary Program and Multimedia Technology revealed that learners' satisfaction regarding content ownership and skill-integrated learning was at the highest level ( = 4.55) and a high level ( = 4.48), respectively. This indicates that a flexible learning process tailored to individual interests helps elevate the quality of student work to professional standards and effectively addresses the demands of future skills.