Online Public Relations Media Development Project to Promote Agricultural Tourism in Nong Kung Sri District, Kalasin Province

Abstract

The purpose of this research is (1) to develop promotional media to promote agricultural tourism in Nong Kung Sri District, Kalasin Province; (2) to study the effectiveness of the promotional media; and (3) to study the satisfaction of tourists regarding the promotion of agricultural tourism through promotional media. This study is quantitative research, and the tools used for data collection include a questionnaire on the appropriateness and satisfaction with the promotional media and guidelines for in-depth interviews. The research consists of a questionnaire regarding the appropriateness of online promotional media, a satisfaction questionnaire for tourists, and interview guidelines with stakeholders in the area. The statistics used for data analysis include mean and standard deviation. The research findings indicate that (1) the development of video media is highly suitable for promoting agricultural tourism, particularly through activities that reflect the lifestyle of farmers and local wisdom. However, there is still a lack of modern technology in disseminating information. (2) The assessment of the effectiveness of video media from 50 tourists showed a high level of appropriateness. (3) The study of the satisfaction of participants and interested parties regarding the promotional media for promoting agricultural tourism was generally at a high level. The study suggests that the development of online promotional media to promote agricultural tourism in Nong Kung Sri District, Kalasin Province, can effectively enhance awareness among the target group and create motivation for tourism. The developed media is modern, easily accessible, and meets the behaviors of tourists in the digital age. Therefore, there should be continuous development and improvement of the media to ensure diversity and modernity to enhance the potential for promoting agricultural tourism in the area.