FACTORS INFLUENCING THE DEVELOPMENT OF THAI SCREENPLAYS FOR INTERNATIONAL MARKET

Abstract

This academic article aims to examine the impacts on the creative process of Thai screenplay writing, identify problems, and investigate the causes behind the lack of readiness of Thai screenplays to compete at an international level. The goal is to propose solutions and further develop the Thai film industry. The author gathered information from various film-related documents, including policies, statistics, articles, interviews, and news. Additionally, the study involved in-depth interviews with seven professionals in screenplay writing and related fields, as well as participation in one film discussion event. The findings reveal three main factors affecting the creative process of Thai screenplay writing, which are critical for elevating Thai films to the global market:

1. Content and Genre: Thai films often lack diversity and novelty in content and genre. Initial ideas frequently fail to capture the audience's attention.
2. Shifts in Viewing Preferences: The global trend of film consumption has changed during the COVID-19 pandemic, moving from traditional cinema viewership to streaming platforms. This shift has intensified competition in content production within the industry.
3. Limitations Faced by Screenwriters: Screenwriters often struggle with constraints related to time, income, and career advancement. These challenges come from a lack of understanding by producers regarding the screenplay writing process. Additionally, film distributors need to develop a deeper understanding of the global market. The government must transition from a regulatory role to a supportive one by implementing policies that genuinely understand and cater to the needs of the film industry.