BEHAVIORAL SHIFTS AND TECHNOLOGY ACCEPTANCE IN GUITAR AMPLIFICATION AMONG THAI METAL MUSICIANS A CASE STUDY OF TRADITIONAL AMPLIFIERS AND DIGITAL MODELING SYSTEMS
Keywords:
guitar tone, Thai metal, amp modelers, tube amplifiers, musical identity, music technology, technology acceptanceAbstract
This study examines factors influencing amplification choices among metal guitarists in Thailand as digital technologies particularly Amp Modelers and Impulse Responses (IR) reshape tonal identity. It explores how technological features, cultural practices, and musical identity interact in equipment decision-making.
A qualitative phenomenological approach was used, drawing on in-depth interviews with ten Thai metal guitarists experienced with both tube amplifiers and Modeler/IR systems across rehearsal, performance, and recording contexts. The data highlight perceptual, emotional, and contextual elements shaping preference.
Findings show that equipment selection extends beyond technical specifications, involving affective response, playing feel, and identity-driven considerations. Tube amplifiers are valued for dynamic responsiveness and tonal depth, while Modeler/IR systems offer portability, consistency, and flexibility, resulting in context dependent hybrid usage. The concept of “sonic rightness” how well a tone aligns with a musician’s artistic identity emerged as a central evaluative factor. Overall, amplification preference reflects the interaction of technology, cultural meaning, and self representation.
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