Factors Influencing the Revisit Intention and Recommendation of Customer for Eco-Friendly Hotel

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นิมิต ซุ้นสั้น
สุภัทรา สังข์ทอง


Eco-friendly hotel is the business which reduces the pollution and is good for sustainable preservation. This study investigated factors affecting the revisit intention and recommendation of customer perspective at eco-friendly hotel. 400 Thai customers were collected data at the hotel and analyzed with multiple regression analysis. The results showed that: 1) organic food, and healthy guestroom affected to visit intention. Moreover, organic food, healthy guestroom, and environmental protection affected to word-of-mouth intention. Discussion, conclusion, and suggestion was shown in the paper.


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