Factors Influencing the Revisit Intention and Recommendation of Customer for Eco-Friendly Hotel

Main Article Content

นิมิต ซุ้นสั้น
สุภัทรา สังข์ทอง

Abstract

Eco-friendly hotel is the business which reduces the pollution and is good for sustainable preservation. This study investigated factors affecting the revisit intention and recommendation of customer perspective at eco-friendly hotel. 400 Thai customers were collected data at the hotel and analyzed with multiple regression analysis. The results showed that: 1) organic food, and healthy guestroom affected to visit intention. Moreover, organic food, healthy guestroom, and environmental protection affected to word-of-mouth intention. Discussion, conclusion, and suggestion was shown in the paper.

Downloads

Download data is not yet available.

Article Details

Section
Research Article

References

[1] “Traveler Statistics,” Ministry Of Tourism and Sports. [Online]. Available: https://www.mots.go.th/more_news.php?cid=411. [Access-ed: 15-Mar-2018].

[2] P. Wachirawongsakorna and U. Timsungnern, “Assessment of Environmentally-Friendly Services of Hotels in the Lower Northern Part of Thailand,” Journal of environmental management, vol. 11, no. 1, pp. 98–113, 2015.

[3] Sanit N. “Factors Affecting Behavior in Support of Being an Environmentally Friendly Hotel: A Case Study of Dusit Princess Srinakarin Hotel (Translated Title),” Dusit Thani College Journal, vol. 8, no. 1, pp. 16-33, 2014.

[4] K. Tiwiwananukul and S. Pacharanon, “Green hotel management in economic aspects: A case study of Samed island,” Journal of Economics and Management Strategy, vol. 3, no. 2, pp. 50–60, Jan. 2018.

[5] L. Cometa, “Consumer Beliefs About Green Hotels,” Master’s thesis of Science, Kent State University: Kent, Ohio, 2012.

[6] M. Millar and S. Baloglu, “Hotel Guests’ Preferences for Green Hotel Attributes,” The USF Scholarship Repository, 2008. [Online]. Available: https://repository.usfca.edu/hosp/5. [Accessed: 10-Jun-2018].

[7] M. Lee, H. Han, and G. Willson, “The Role of Expected Outcomes in the Formation of Behavioral Intentions in the Green-Hotel Industry,” Journal of Travel & Tourism Marketing, vol. 28, pp. 840–855, Nov. 2011.

[8] C. Chia-Jung and C. Pei-Chun, “Preferences and Willingness to Pay for Green Hotel Attributes in Tourist Choice Behavior: The Case of Taiwan,” Journal of Travel & Tourism Marketing, vol. 31, no. 8, pp. 937–957, Nov. 2014.

[9] H. Han, “Travelers’ pro-environmental behavior in a green lodging context: Converging value-belief-norm theory and the theory of planned behavior,” Tourism Management, vol. 47, pp. 164–177, Apr. 2015.

[10] “Green hotel criteria,” Ministry of Natural Resources and Environ-ment. [Online]. Available: https://www.mnre. go.th/. [Accessed: 15-Mar-2018].

[11] K. H. Kang, L. Stein, C. Y. Heo, and S. Lee, “Consumers’ willingness to pay for green initiatives of the hotel industry,” International Journal of Hospitality Management, vol. 31, no. 2, pp. 564–572, Jun. 2012.

[12] I. Rahman and D. Reynolds, “Predicting green hotel behavioral intentions using a theory of environmental commitment and sacrifice for the environment,” International Journal of Hospitality Management, vol. 52, pp. 107–116, Jan. 2016.

[13] H. Han, L. T. J. Hsu, J.-S. Lee, and C. Sheu, “Are lodging customers ready to go green? An examination of attitudes, demographics, and eco-friendly intentions,” International Journal of Hospitality Management, vol. 30, no. 2, pp. 345–355, Jun. 2011.

[14] Y. J. Kim, R. Palakurthi, and M. Hancer, “The environmentally friendly programs in hotels and customers’ intention to stay: an online survey approach,” International Journal of Hospitality & Tourism Administration, vol. 13, no. 3, pp. 195–214, Jul. 2012.

[15] D. Hays and D. Ozretic Dosen, “Greening hotels-building green values into hotel services,” Tourism and Hospitality Management, vol. 20, no. 1, pp. 85–102, Apr. 2014.

[16] H. Han, L. T. Hsu, and C. Sheu, “Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities,” Tourism Management, vol. 31, no. 3, pp. 325–334, Jun. 2010.

[17] E. S. W. Chan, “Managing green marketing: Hong Kong hotel managers’ perspective,” International Journal of Hospitality Management, vol. 34, pp. 442–461, Sep. 2013.