The Study of GEN-M on Consumption Information Behavior
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Abstract
This report is intended to study how the group Gen-M is consuming news and media and what is their behavior. The tools being used are a research, questionnaires and data from the sample. Gen-M is a group of university students, both male and female, between the ages of 18 and 24 year-olds. 420 people's data were analyzed by descriptive statics. The results showed that the both male and female, there is much information consumption. The kind of news, first; who consumed the most is the present situation. The channel used in information consumption first is a website which website with frequency visits most is also another important channel Pantip.com. This group is used to get the news. Television followed by the channel. Social network that is popular at the moment. And if you want to communicate, to meet the needs of the Gen-M should have a presentation in form, content, short and concise. Through the analysis of the important contented. And will even more interesting if put pictures.
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