Main Article Content
The objectives of this research were 1) to study the level of organizational commitment of private sector personnel, 2) to study the personal factors affecting the organizational commitment of private sector personnel, and 3) to study the relationship between the well-being and organizational commitment in Cha-am and Hua Hin areas. The samples used in this study were the personnel from private sector organizations in Cha-am and Hua Hin such as hotels, resorts, shopping malls and shops, totaling 400 people. Questionnaires were used to collect data. The statistics used for data analysis were frequency, percentage, mean, chi-square standard deviation and multiple regression analysis at the significance level of 0.05.
The research results showed that most private sector personnel were female, aged between 31-40 years old, holding a bachelor's degree, single, earning monthly income between 15,001 - 25,000 baht, 1 - 5 years of work experience had an overall high level of well-being and organizational commitment. Personal factors such as position, age, education level, monthly income and work experience affecting the organizational commitment at the statistical significance of 0.05. The 4 aspects of well-being: 1) the communication relationship, 2) the dedication and devotion to work, 3) the career success and achievement, and 4) the work recognition were highly related to the organizational commitment at the size of 0.765, and the well-being of the four aspects could explain the change of the organizational commitment at 57.20 percent.
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