Main Article Content
This research aims to find and confirm the appearance of the alternative snacks that demanded by the parents who have below 10-year-old cow milk allergic children. Due to the parents are those who directly take care on children’s snacks consumption, the research studies on the demanded dairy free product by those parents via mixed method research. The qualitative research has been done first to interview the parents who have below 10-year-old cow milk allergic children in Thailand by randomly selecting 12 informants under criterion-based selection to collect the data on the demanded products. The interviewed data then further used for qualitative research. From the collected data, whole grain wafer-type has been selected to study in focus by collecting the data via 400 samples of questionnaires on the parents who have below 10-year-old cow milk allergic children in Thailand under purposive sampling basis. The data has been analyzed under Confirmatory Factor Analysis (CFA) basis to confirm an appearance of the demanded wafer. The result found that the appearances of the snack can be separated into 11 types which are important appearance of the snack, prohibited ingredients in production process, additional nutrients, snack’s shapes, snack’s colors, snack’s taste, other attributes, packaging material, packaging types, packaging appearance, and packaging information.
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