Confirmatory Factor Analysis for Development of the Products on the Below 10-Year Old Milk Allergic Children

Main Article Content

Duangkamon Lilitkarnpot
Parameth Voraseyanont


     This research aims to find and confirm the appearance of the alternative snacks that demanded by the parents who have below 10-year-old cow milk allergic children. Due to the parents are those who directly take care on children’s snacks consumption, the research studies on the demanded dairy free product by those parents via mixed method research. The qualitative research has been done first to interview the parents who have below 10-year-old cow milk allergic children in Thailand by randomly selecting 12 informants under criterion-based selection to collect the data on the demanded products. The interviewed data then further used for qualitative research. From the collected data, whole grain wafer-type has been selected to study in focus by collecting the data via 400 samples of questionnaires on the parents who have below 10-year-old cow milk allergic children in Thailand under purposive sampling basis. The data has been analyzed under Confirmatory Factor Analysis (CFA) basis to confirm an appearance of the demanded wafer. The result found that the appearances of the snack can be separated into 11 types which are important appearance of the snack, prohibited ingredients in production process, additional nutrients, snack’s shapes, snack’s colors, snack’s taste, other attributes, packaging material, packaging types, packaging appearance, and packaging information.


Download data is not yet available.

Article Details

Research Article


Aorgart, W. (2016). The study of early childhood accordance with food behavioral consumption in case of the school in Bangkok. (in Thai). Journal of Education Srinakharinwirot University, 17(2), 13–27.

Archananuparp, S. (2015). Good health comes from three aor. (in Thai). [DX Reader version]. Retrieved from

Plook Creator. (2020). Common abbreviations on food menus. (in Thai). Retrieved July 2, 2020, from:

Coraline. (2017). Simple introductory statistics. (in Thai). Retrieved July 27, 2020, from:

Cronbach, L. J. (1951). Essentials of psychological testing. (3rd ed.). New York: Harper.

Enfababy. (2020). Why Thai children are more allergic to cow’s milk protein. (in Thai). Retrieved July 2, 2020, from:

Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1993). Consumer behavior. (7th ed.). Fort Worth: The Dryden Press.

Engel, J. F., Blackwell, R. D., & Kollat, D. T. (1968). Consumer behavior. New York: Holt Rinehart and Winston. Inc.

Etzel, M. J., Walker, B. J., & Stanton, W. J. (2001). Marketing. (12th ed.). New York: McGraw-Hill Companies. Inc.

Euromonitor. (2020). Snacks for children: Targeting a new generation of parents. Retrieved July 18, 2020, from:

Hair, F. J., Black, C.W., Babin J. B. & Anderson, E. R. (2009). Multivariate data analysis. (7th ed.). Upper Saddle River, New Jersey: Pearson Prentice Hall.

Hanna, N. & Wozniak, R. (2001). Consumer behavior: An applied approach. New Jersey: Addison Wesley Publishing Company.

Jirapinyo, P. (2018). Cow's milk allergy. (in Thai). Retrieved July 2, 2020, from:

Jirojanakul, P. (Ed.). (2009). Nursing research: Concepts, principles and practices. (in Thai). (2nd ed.). Nonthaburi: Academic welfare program of Praboromarajchanok Institute.

Kotler, P., Armstrong, G., & Opresnik, M. (2019). Marketing: An introduction. (13th ed.). United Kingdom: Pearson Education Limited.

Kotler, P. (2012). Marketing Management Millenium Edition. (10th ed.). New Jersey: Prentice Hall.

Lamb, C. W., Hair, J. F., & McDaniel, C. D. (1992). Principles of marketing. New Jersey: Cengage South-Western.

Official statistics registration systems. (2019). The population of Thailand. (in Thai). Retrieved July 27, 2020, from:

Palitponkanpim, P. (2016). Rules on giving snacks and soft drinks to children and the middle way to raise children. (in Thai). Retrieved July 18, 2020, from:

Pongsiripipat, T. (2019). Awaring of milk allergy and food allergies. (in Thai). Retrieved July 2, 2020, from:

Psaki, S., Bhutta, Z. A., Ahmed, T., Ahmed, S., Bessong, P., Islam, M., … Checkley, W. (2012). Household food access and child malnutrition: Results from the eight-country MAL-ED study. Population Health Metrics Population Health Metrics Research, 10(1), 10-24. doi: 10.1186/1478-7954-10-24.

Rovinelli, R. J., & Hambleton, R. K. (1976). On the use of content specialists in the assessment of criterion - referenced test item validity (Paper presented at annual meeting of the American Educational Research Association). Retrieved from Research on Education Resources Information Center website:

Schiffman, L. & Wisenblit, J. (2019). Consumer behavior. (12th ed.). New Jersey: Prentice Hall.

Shridhar, A. (2019). Consumer trends in health and nutrition: Seeking natural ingredients for children’s nutrition. Retrieved July 18, 2020, from:

Siriwan, P. (2018). Development of snack product from riceberry rice flour enriched with protein from egg and soy. (in Thai). (Master’s Thesis, Thammasat University, Bangkok, Thailand). Retrived from:

Srisuk, W. (2016). Food allergy in children: Summary for new parents. (in Thai). Retrieved July 2, 2020, from:

Vallakitkasemsakul, S. (2011). Tools and methods for collect information. (in Thai). Research methodology in behavioral sciences and social sciences. (pp. 265-296). Udonthani: Faculty of Education, UdonThani Rajabhat University.

Wangnun, N. (2017). Factors related to preschoolers’ snack consumption behaviors. (in Thai). Thai Journal of Nursing Council, 32(4), 55-66.

World Health Organization. (2016). Growth and development. Retrieved July 18, 2020, from: