Exploratory Factor Analysis for Organizations Development Strategies of Parcel Delivery Business in Border Market Thai–Cambodia
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Abstract
The growth of e-commerce played as the vital factor on parcel delivery business competition. Demand of customers in the urban and rural area had difference. Hence, this research aimed to study 1) a component of factor to making a decision of parcel delivery services in the Thai–Cambodia border market 2) a proposed strategy for the development of delivery business in the Thai–Cambodia border market. The research was conducted by quantitative and qualitative approaches. The samples were 400 businessmen in border market Thai–Cambodia and the questionnaires and the growth share matrix were applied. The collected data were analyzed by Exploratory Factor Analysis (EFA), Principal Component Analysis: PCA, and Orthogonal Rotation by Varimax Method. The results revealed that the component of factor to decision making parcel delivery services in the Thai–Cambodia border market comprise 6 include customer service, operation, expenses, communication, accessibility, professionalism and corporate image. The component 27 variables with a total variance of 52.94%. Each component describes the variance of 29.69% 5.89% 5.45% 4.31% 3.84% 3.76% respectively. Selection strategic for the development of delivery business in the Thai–Cambodia border market would be appropriate with business potential.
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