Main Article Content
The growth of e-commerce played as the vital factor on parcel delivery business competition. Demand of customers in the urban and rural area had difference. Hence, this research aimed to study 1) a component of factor to making a decision of parcel delivery services in the Thai–Cambodia border market 2) a proposed strategy for the development of delivery business in the Thai–Cambodia border market. The research was conducted by quantitative and qualitative approaches. The samples were 400 businessmen in border market Thai–Cambodia and the questionnaires and the growth share matrix were applied. The collected data were analyzed by Exploratory Factor Analysis (EFA), Principal Component Analysis: PCA, and Orthogonal Rotation by Varimax Method. The results revealed that the component of factor to decision making parcel delivery services in the Thai–Cambodia border market comprise 6 include customer service, operation, expenses, communication, accessibility, professionalism and corporate image. The component 27 variables with a total variance of 52.94%. Each component describes the variance of 29.69% 5.89% 5.45% 4.31% 3.84% 3.76% respectively. Selection strategic for the development of delivery business in the Thai–Cambodia border market would be appropriate with business potential.
Article Accepting Policy
The editorial board of Thai-Nichi Institute of Technology is pleased to receive articles from lecturers and experts in the fields of business administration, languages, engineering and technology written in Thai or English. The academic work submitted for publication must not be published in any other publication before and must not be under consideration of other journal submissions. Therefore, those interested in participating in the dissemination of work and knowledge can submit their article to the editorial board for further submission to the screening committee to consider publishing in the journal. The articles that can be published include solely research articles. Interested persons can prepare their articles by reviewing recommendations for article authors.
Copyright infringement is solely the responsibility of the author(s) of the article. Articles that have been published must be screened and reviewed for quality from qualified experts approved by the editorial board.
The text that appears within each article published in this research journal is a personal opinion of each author, nothing related to Thai-Nichi Institute of Technology, and other faculty members in the institution in any way. Responsibilities and accuracy for the content of each article are owned by each author. If there is any mistake, each author will be responsible for his/her own article(s).
The editorial board reserves the right not to bring any content, views or comments of articles in the Journal of Thai-Nichi Institute of Technology to publish before receiving permission from the authorized author(s) in writing. The published work is the copyright of the Journal of Thai-Nichi Institute of Technology.
Alim, M., & Beullens, P. (2020). Joint inventory and distribution strategy for online sales with a flexible delivery option. International Journal of Production Economics, 222, 1–12.
Belderbos, R., Tong, T. W., & Wu, S. (2019). Multinational investment and the value of growth options: Alignment of incremental strategy to environmental uncertainty. Strategic Management Journal, 40(1), 127–152.
Blackburn, R. A., Hart, M., & Wainwright, T. (2013). Small business performance: business, strategy and owner-manager characteristics. Journal of Small Business and Enterprise Development, 20(1), 8–27.
Chen, Y., Yu, J., Yang, S., & Wei, J. (2018). Consumer’s intention to use self-service parcel delivery service in online retailing: An empirical study. Internet research, 28(2), 500–519.
Choi, S. H. (2019). The Effect of Logistics Services, Corporate Image, Product Reliability & Customer Services on Customer Satisfaction and Repurchase Intention in e-Commerce. Journal of Digital Convergence, 17(6), 159–167.
Google, Temasek, & Bain & Company. (2020). e-Conomy SEA 2020. Retrieved from https://storage.googleapis.com/gweb-economy-sea.appspot.com/assets/pdf/e-Conomy_SEA_2020_Report.pdf
Haseeb, M., Lis, M., Haouas, I., & Mihardjo, L. WW. (2019). The Mediating Role of Business Strategies between Management Control Systems Package and Firms Stability: Evidence from SMEs in Malaysia. Sustainability, 11(17), 4705.
Jiang, X., Wang, H., Guo, X., & Gong, X. (2019). Using the FAHP, ISM, and MICMAC approaches to study the sustainability influencing factors of the last mile delivery of rural E-commerce logistics. Sustainability, 11(14), 3937.
Jiang, X., Wang, H., & Guo, X. (2020). Analyzing Service Quality Evaluation Indexes of Rural Last Mile Delivery Using FCE and ISM Approach. Information, 11(6), 327.
Jongpid Sirirat. (2007). Strategic Management. Songkhla, Thailand: Joy Print.
Kemp, S. (2020). Digital 2020: Thailand. Retrieved from https://datareportal.com/reports/digital-2020-thailand
Ko, S. Y., Cho, S. W., & Lee, C. (2018). Pricing and collaboration in last mile delivery services. Sustainability, 10(12), 4560.
Kraatz, M. S., & Zajac, E. J. (2001). How organizational resources affect strategic change and performance in turbulent environments: Theory and evidence. Organization Science, 12(5), 632–657.
Morganti, E., Seidel, S., Blanquart, C., Dablanc, L., & Lenz, B. (2014). The impact of e-commerce on final deliveries: alternative parcel delivery services in France and Germany. Transportation Research Procedia, 4, 178–190.
Stevens, J. P. (2012). Applied multivariate statistics for the social sciences (5th ed.). New York, NY: Taylor & Francis.
Septiani, R., Handayani, P. W., & Azzahro, F. (2017). Factors that affecting behavioral intention in online transportation service: Case study of GO-JEK. Procedia Computer Science, 124, 504–512.
Siali, F., Wen, A. W. S., & Hajazi, M. U. A. (2018). Booming of Online Shopping in Malaysia: Do Customers Satisfy with Parcel Delivery Service?. International Journal of Academic Research in Business and Social Sciences, 8(12), 415–436.
Taber, K. S. (2018). The use of Cronbach’s alpha when developing and reporting research instruments in science education. Research in Science Education, 48(6), 1273–1296.
Vakulenko, Y., Shams, P., Hellström, D., & Hjort, K. (2019). Service innovation in e-commerce last mile delivery: Mapping the e-customer journey. Journal of Business Research, 101, 461–468.
Wang, F., Wang, F., Ma, X., & Liu, J. (2019). Demystifying the crowd intelligence in last mile parcel delivery for smart cities. IEEE Network, 33(2), 23–29.
Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2017). Strategic management and business policy (15th ed.). Harlow, England: Pearson Education.