A Study of Sales Presentation Methods and Marketing Mix (7P’s) Digital Media Sales of Life Insurance Policies and Traditional Sales
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Abstract
The objectives of the study were as follows: 1) to study the methods of digital media insurance policy presentation and traditional sales, and 2) to study the marketing mix factors (7P’s) that affect the digital media sales of life insurance policies with traditional sales. The sample group used in this study was 400 life insurance policy sales representatives. The questionnaire was used as a research tool. The statistics used in the analysis were frequency, percentage, mean and standard deviation. The results of the study showed that 1) It was found that the digital media sales presentation of life insurance policies There are more sales of life insurance policies than the traditional sales. 2) Digital media insurance sales presentations. This affects the presentation of life insurance policy sales rather than the traditional sales model. All aspects of the marketing mix factor (7P’s).
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