Published: 22-12-2022

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Research Article

A Confirmatory Factor Analysis of Customer Engagement Models in Online Shopping Platform

Pannathadh Chomchark, Pichit Ngamjarussrivichai

1-13

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A Study of Sales Presentation Methods and Marketing Mix (7P’s) Digital Media Sales of Life Insurance Policies and Traditional Sales

Teerawuth Matrong, Tiwa Park

14–25

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Analysis of Technical Presentation and Type of Content Affecting Consumer Engagement of GOMO by AIS Facebook Fanpage

Vipawee Sriboonruang, Tiwa Park

26–35

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Brand Image and Brand Equity of the Hokkaido Export Brand Affects the Decision to Purchase Products from the Hokkaido Region in Thailand

Pawarisa Srisiri, Boonyada Nasomboon

36-45

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Digital Age: Newspapers Organization Management

Kanokrath Sasiroj

46-63

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Enhancing of STEM Education Concept on the Science Subject of Seventh Grade Students through Problem Based Learning

Kitisaorn Laohammanee, Mintra Singhanak, Wasan Daunjang

64-76

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Factors Influencing Innovative Work Behavior of Employees in Electronics Manufacturing Services Industry Located in Laem Chabang Industrial Estate, Chon Buri Province

Getgaew Chaichun, Thitima Chaiyakul

77-89

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Influences of Popular Culture and References Group toward Purchase Intention Surf Skates in Bangkok

Surasit Udomthanavong

90-100

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Influences of Sustainability Management of Environmental, Social & Governance on Sustainable Corporate Finance of the Listed Companies in The Stock Exchange of Thailand

Phimon Lertsabanant, Parinya Maglin

101-122

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Perspectives of Both Muslims and Non-Muslims Foreign Tourists and Thai Halal Restaurant Entrepreneur towards Integrated Marketing Communication and Service Quality Leading to Selection Intention of Thai Halal Restaurants

Tanyamai Chiarakul

123-138

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The Comparison of Strategy Between Traditional Trade and Dropship

Ratana Panluadthai, Woradech Na krom

139-150

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The Influence of Perceived Usefulness, Ease of Use, Security, Trust, and Satisfaction Affect the Intent of Continuing to Use G-Wallet among Generation X Y Z

Boonyada Nasomboon, Namporn Sathirakul, Watson Chansajcha

151-159

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The Use of Note-Taking Strategies to Develop Vocabulary Knowledge for Thai EFL Secondary School Students

Jidapa Chanjomlong, Chongrak Liangpanit

160–168

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