The Comparison of Strategy Between Traditional Trade and Dropship
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Abstract
The objectives of this research are studying the business performance between traditional fashion retailing strategy and online retailing of fashion without werehouse, and studying business stability between traditional fashion retailing strategies and online retailing of fashion without warehouse. The sample population are retail stores 5 people and fashion trades using a werehouse-free online trading strategy 5 people with derived from with derived from purposive sampling. The research tools were interview form with detailed questionnaires, qualitative data analysis by inference analysis and descriptive data analysis which emphasized content from the information. Data were synthesized and summarized the relationship to find common characteristics and the difference of information. The results of the research showed that 1) Traditional fashion retailing’s turnover which is around ten thousand to hundred thousand is higher than that of online retailing without a warehouse which is around thousand to ten thousand. The cost of doing a physical retail business starting at thousands is higher than that of running an online retail business without a warehouse which could cost up to hundreds. When comparing the cost per unit of products, it was found that doing an online retail business without warehouse has higher cost than stocking the products themselves, 2) Overall business stability the retail business with a storefront continue to do and have to adjust to keep up with the changes in consumer behavior nowadays, which is doing the online business with retail business. The online retail business without warehouses, sellers want to change their business model from being distributors to retailer who stock products themselves
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