The Influence of Perceived Usefulness, Ease of Use, Security, Trust, and Satisfaction Affect the Intent of Continuing to Use G-Wallet among Generation X Y Z

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Boonyada Nasomboon
Namporn Sathirakul
Watson Chansajcha

Abstract

The purpose of this research was to investigate factors, perceived usefulness, ease of use, security, trust, and satisfaction influencing a continuance to use G-Wallet among generation x y z, to analyze direct and indirect effects of factors influencing a continuance to use G-Wallet. This research was conducted using questionnaires as an instrument to collect data 497 samples comprised of 164 Generation X, 164 Generation Y, and 169 Generation Z were collected online and onsite with stratified random sampling. This research was conducted using the principles of structural equation modeling (SEM) which required confirmatory factor analysis on the measurement model and path analysis on the structural model.


The research result showed that trusting technology acceptance direct influence the intention to use G-Wallet by .66. The analysis through indirect influences on satisfaction affects the intention to use G-Wallet, it was found that trusting technology acceptance affects the intention to use G-Wallet through satisfaction with total influence value of .75 at a significance level of 0.01. It can be said that satisfaction drives higher user’ intention to continue using G-Wallets.  The constructed model of continuance to use G-Wallet showed good fit with the empirical data as follows Chi-square = 950.692 df =348, CMIN/df =2.73, Probability level (p-value) =0.000, GFI =.93 AGFI =.90, CFI =.95, NFI =.93, RMR=.05, RMSEA=.06

Article Details

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Research Article

References

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