Types and Formats of the Contents Affecting Consumer Engagement of “Thai History Talk” Facebook Fanpage
Article Sidebar
Main Article Content
Abstract
The objectives of this research were to study the content types and styles that affects consumer engagement on Facebook of “Thai History Talk” which was a fan page about Thai and neighboring countries history. This research has been used qualitative research methods to collect the information which consists of interviews, content analysis, and experiment. Using the information obtained from the interview, the design of the format and content of 4 posts were created. This was to develop content design which met the needs of followers.
The research found that the formats of type contents affected the engagement of Facebook fan pages “Thai History Talks” were the form of content type “Real Time Content” and “Question and Opinion Content”. These types of content showed a high level of post responses in terms of likes, shares, comments, and post clicks. This was according to the interview results that the sample group had a special interest in Real Time Content and Question and Opinion Content. However, the page “Thai History Talks” had a particularly feature which was Single Photo with Text Content, some of which were Real Time Content and Question and Opinion Content with a complex in academic language the page told the story of history, so it should be improved at some points, such as a more diverse content, reduce the formality of the language while maintaining academic standards, or the identity of the page itself.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Article Accepting Policy
The editorial board of Thai-Nichi Institute of Technology is pleased to receive articles from lecturers and experts in the fields of business administration, languages, engineering and technology written in Thai or English. The academic work submitted for publication must not be published in any other publication before and must not be under consideration of other journal submissions. Therefore, those interested in participating in the dissemination of work and knowledge can submit their article to the editorial board for further submission to the screening committee to consider publishing in the journal. The articles that can be published include solely research articles. Interested persons can prepare their articles by reviewing recommendations for article authors.
Copyright infringement is solely the responsibility of the author(s) of the article. Articles that have been published must be screened and reviewed for quality from qualified experts approved by the editorial board.
The text that appears within each article published in this research journal is a personal opinion of each author, nothing related to Thai-Nichi Institute of Technology, and other faculty members in the institution in any way. Responsibilities and accuracy for the content of each article are owned by each author. If there is any mistake, each author will be responsible for his/her own article(s).
The editorial board reserves the right not to bring any content, views or comments of articles in the Journal of Thai-Nichi Institute of Technology to publish before receiving permission from the authorized author(s) in writing. The published work is the copyright of the Journal of Thai-Nichi Institute of Technology.
References
Donlaya, C. (2019). What does consumer behavior mean? If you want to generate sales for profit, you need to know (in Thai). Retrieved from https://www.moneywecan.com/what-consumer-behavior/
Molek. (2015, October 12). Open the topic of content marketing do marketers know what they do and why? (in Thai). Marketing Oops! Retrieved from https://www.marketingoops.com/exclusive/how-to/content-marketing-what-it-is-why-to-do-it/
Naphat Kanlayakrit. (2018). Content and users engagement on Children and Family Facebook Fanpage: A case study of Little Monster Facebook Fanpage (in Thai). (Master’s independent study). Retrieved from http://dspace.bu.ac.th/jspui/handle/123456789/3423
Nattapon Muangtum. (2021, February 1). Digital stat summary 2021 from the We Are Social report, in-depth on social media (in Thai). Retrieved from https://www.everydaymarketing.co/trend-insight/social-media-digital-stat-thai-2021-from-we-are-social/
Nuttaputch Wongereanthong. (2021). How to Do Content Marketing Right (in Thai). Bangkok, Thailand: Shortcuts Publishing.
Patchamon Charoenritsatien. (2021). Analysis of content affecting consumer engagement and sales on Facebook Fanpage of Arpoy Catering (in Thai). (Master's independent study). Pathum Thani, Thailand: Bangkok University.
STEPS Academy. (2017). 7 Types of Content Marketing that Drive Engagement on Facebook (in Thai). Retrieved from https://stepstraining.co/social/content-marketing-boost-facebook-engagement
Thaniporn Jullasak. (2018). Dharma propagation through social media of Phra Maha Vuthichai Wachiramethi (in Thai). (Master's thesis). Bangkok, Thailand: Dhurakij Pundit University.
Tiger. (2021, April 16). What is Facebook engagement? What are some examples? (in Thai). [Web log post]. Retrieved from https://thaiwinner.com/facebook-engagement/