Published: 30-06-2023

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Research Article

A Confirmatory Analysis Model of the Intention to Reduce E-waste of Undergraduate Students

Thantip Pojsupap, Rungarun Khasasin, Thamarat Jangsiriwattana, Thanet Oonprechavanich, Nopporn Bua-In

1–15

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A Study of the Behavior of Generation Y Consumers Who are Interested in Consuming Beauty Products on The Instagram Platform

Taweesak Sahadej, Patama Satawedin

16–34

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An Analytical Study of Head in Thai Language

Nemi Unakornsawad

35–43

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An Exploratory Analysis of How Live Broadcasting Affects Customer Decisions: A Case Study on Tao-Bao among Chinese Consumers

Qing Jiang, Tiwa Park

44–59

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Platform Advertising Effectiveness Study on Brand Awareness and Consumer Reach via Instagram, Facebook and Line Platforms: A Case Study of Online Stores the Classicpe.bkk Brand

Yanika Sanguandisakul, Chutima Kessadayurat

60–72

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Pilot Study: Talents Management in The Era of Changing Electric Vehicle Technology of the Thai Automotive Industry

Ekthanat Kaewla, Paratchanun Charoenarpornwattana, Jindapa Leeniwa

73–86

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The Causal Relationship of Online Marketing Mix, Perceived Value, Brand Credibility and Customer Intentions to Purchase Furniture in Thailand

Ploynapa Summasap, Irawat Chomraka, Kullaya Uppapong

87–102

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The Development of The Japanese Service, “Omotenashi” Model for Thai Restaurant Entrepreneurs in Bangkok to Cater to Japanese Tourists

Duangdao Yoshida

103–119

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The Study of Comparative Effectiveness of Facebook Ads on Making Prospects Interested in Products: A Case Study of Sticker Labelling Machine for B2B Business under JITT Inventing Co., Ltd.

Suwit Thongchaipakorn, Patama Satawedin

120–133

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Types and Formats of the Contents Affecting Consumer Engagement of “Thai History Talk” Facebook Fanpage

Pattarawadee Supasilapalert, Chutima Kessadayurat

134–146

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