Unveiling the Effects of Integrating an AI-Powered English Speaking Coach for Students and Specific Careers in the EDSY Program: A Study on Higher Education Students in a Thai Private University
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Abstract
This study investigates the efficacy of an AI-powered English Speaking Coach integrated into the EDSY Program at a Thai private university, focusing on its impact on language proficiency among Thai university students. The research adopts a mixed-methods approach, combining pre-test and post-test assessments with qualitative feedback from participants. Participants showed a significant improvement in language proficiency, as evidenced by a mean increase of 3.02 points across various CEFR levels. Thematic analysis of language competencies reveals strengths in speaking fluency and pronunciation accuracy, supported by positive participant feedback on usability and effectiveness. The study underscores AI’s potential to enhance language learning outcomes by providing personalized learning experiences and supporting broader educational goals. The integration of the AI tool supports specific educational objectives, such as enhancing students’ oral communication skills, which are critical for their future careers in fields like customer service, business, and hospitality. This AI-powered coach not only helps students practice in a controlled environment but also provides personalized feedback, thus aligning with the program’s goal to improve employability skills.
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