Personal Social Capital on Social Well-being and Social Satisfaction Among Gen New: The Mediating Role of Social Media Self-Efficacy
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Abstract
The objective of the study was to examine the relationship between personal social capital and social media self-efficacy on well-being and social satisfaction. The sample group in the study was a group of Gen New (12 to 39 years old) social media users in Thailand. It is quantitative research with a cross-sectional study using a data collection tool, a questionnaire, through 549 social media users answering questions via Google Forms. Data analysis uses statistics such as frequency, percentage, mean, and standard deviation. The relationship of variables is tested using Correlation analysis, the consistency of variables is tested with Confirmatory Factor Analysis (CFA), and the hypothesis is tested using Structural Equation Modeling (SEM). The study found that personal social capital is related to social media self-efficacy, social well-being and social satisfaction. Analysis of social media self-efficacy data as a transmission variable showed that personal social capital is connected to both social well-being and social satisfaction through self-efficacy on social media. These findings indicate that those with greater personal social capital and social media self-efficacy have higher levels of social well-being and social satisfaction.
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