E-Campus Technology Strategy and Performance for Innovative Resource Management of Arellano University

บทคัดย่อ

The study determined the relationship of e-campus technology strategy such as process automation, cloud computing, on-line promotion, and greening information technology and e-campus technology performance of Arellano University (AU). The paper studies the role of technology applications and a university’s technology strategy on the effectiveness and efficiency of e-campus technology.  Moreover, the research output is to propose e-campus technology for innovative resource management based on the analysis of e-campus technology strategy and performance of AU. The concept involves management of organizational resources for effective and efficient e-campus technology performance. The study used descriptive research design and employed the five (5) branches of AU as respondents. The groups of respondents consist of graduating IT students, IT professors, and IT staff with 161 sample size of the study. The research used descriptive statistics in analyzing e-campus technology strategy and performance. Moreover, inferential statistics such as t-test was used to determine significant relationship between e-campus technology strategy and performance. The result reveals that process automation strategy is statistically significant to e-campus performance and other strategies are not. Thus, it is apt to recommend the proposed e-campus technology for innovative resource management of AU to acquire, develop, maintain, and utilize e-campus strategy for effective and efficient e-campus technology performance.