Customer Relationship Management of Tourism in Xi’an ShaanXi China

บทคัดย่อ

Companies have often been operated under the influence of their internal and external environments to gain competitiveness and sustainability. In this case, developing and maintaining mutually beneficial relationships with customers has become crucial, especially in the tourism industry. The tourism industry has proliferated in recent years, and tourism is considered one of the world's largest export industries.

Customers will become the most important driving force for travel companies. More and more travel companies are beginning to notice and recognize the value of customer loyalty, and establish lasting relationships with customers, thereby improving customer satisfaction. Therefore, in order to improve customer satisfaction, companies need to conduct customer relationship management (CRM).