The Influence of Warm and Cold Colours on Poster Design for Academic Articles

Abstract

This research presents about the influence of warm and cold colours for academic article poster design. The purpose of this research was to study the influence of colour on the ability to memorise academic article poster and to study satisfaction about the choosing colours to design for academic article poster. Research tool was the test. Using the test Text and images are classified by colour tones. Three warm colours include red, orange, yellow and three cool colours: blue, green, purple. The warm and cool colours are purple and yellow. They have been classified as the test of unspecified positions and specified positions. The results obtained from the 135 samples showed that the blue colour affects the ability to memorise text and images both in the unspecified positions and the specified positions. Based on the satisfaction survey by five topics, we found that the topics with the highest satisfaction level was font colour and the illustrations which are appropriate. The mean score was 4.45. The overall satisfaction level was at a high level with the mean score of 4.41 and the S.D. 0.80. The findings of this research are consistent with the research hypothesis that text, images and positioning using cold colours have an effect on ability to memorise than warm colours.