The Design of Active Learning Activities to Promoting Media Literacy for Undergraduate Students

Abstract

This research aimed to: (1) design an active learning activities to promote media literacy for undergraduate students to meet the specified effectiveness criteria; (2) examine effects of implementing the active learning activities to enhance media literacy among undergraduate students, and (3) investigate undergraduate students’ satisfaction toward the active learning activities. The target group consisted of 50 undergraduate students from the Faculty of Education, Ramkhamhaeng University. The research instruments included a learning activity plan, a learning achievement test, a mind map evaluation rubric, and a satisfaction questionnaire. The statistical methods employed for data analysis included percentage, mean, standard deviation, and a t-test for Dependent Samples

The results revealed that the active learning activities designed to promote media literacy for undergraduate students achieved an effectiveness level of 85.28/84.67. The post-learning achievement scores were significantly higher than the pre-learning achievement scores at the .05 significance. Furthermore, the overall student satisfaction toward the active learning activities was at the highest level (x̅ = 4.53, S.D. = 0.58).