Marketing Strategies of Corporate Social Responsibility for Community-Based Tourism in Chaiyaphum Province

Authors

  • Anchali Chaisri Chaiyaphum Rajabhat University
  • Sunthon Panyapong Chaiyaphum Rajabhat University
  • Tassanaiwan Duangmala Chaiyaphum Rajabhat University

Keywords:

Corporate Social Responsibility, Community-Based Tourism

Abstract

         The aims of this research to study the level of attitudes about Activities of corporate social responsibility. The instrument used was an online questionnaire. Data were analyzed using the SPSS program. The analytical methods include percentage, mean, standard deviation. The research found that the importance of corporate responsibility ( =3.88), followed by environmental protection ( =3.75), and community and social development. ( =3.62).

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Published

2017-06-25

How to Cite

Chaisri, A. . ., Panyapong, S. . ., & Duangmala, T. . . (2017). Marketing Strategies of Corporate Social Responsibility for Community-Based Tourism in Chaiyaphum Province. Academic MCU Buriram Journal, 2(1), 96–103. Retrieved from https://so06.tci-thaijo.org/index.php/ambj/article/view/241619

Issue

Vol. 2 No. 1 (2017): January–June 2017

Section

Research Articles

License

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