Innovating and adding Value to Naga Sculptures Made from mixed Plaster Based on Buddhist art Principles of the OTOP Village to Promoting Local Identity in Nakhon Ratchasima Province

Abstract

             The purposes of this research were: 1) to study the methods of mixing stucco in accordance with Buddhist art principles in OTOP villages in Nakhon Ratchasima Province; 2) to design innovative Naga products made from mixed stucco based on Buddhist art principles that reflect the local identity of OTOP villages in Nakhon Ratchasima; and 3) to explore ways to enhance the value of Naga products created from mixed stucco, in line with Buddhist art principles, to promote the local identity of Nakhon Ratchasima Province the sample group consisted of five subgroups: Community leaders Presidents and committee members of OTOP villages Entrepreneurs Consumers Government agency representatives a total of 40 participants were selected using purposive sampling. The research tool used for data collection was an interview form. Data were analyzed using content analysis and descriptive interpretation.
             The research results found that:
             1. The method of mixing stucco according to Buddhist art principles must be clearly defined, including the specific materials used in production. These materials include rebar, cement, lime, red brick, sand, vegetable oil, castor oil, glass/ceramic, epoxy adhesive, and paint. However, it has been found that traditional stucco often lacks durability and is prone to cracking although an optimal mixture formula has been developed, many local entrepreneurs are unable to continue production due to the rising costs and limited availability of the required materials.
             2. The design of innovative Naga products made from mixed stucco emphasizes craftsmanship and artistic detailing, including painting and the realistic creation of Naga scales This meticulous attention to detail appeals to consumers and customers the designs are inspired by local wisdom and the cultural belief in the Naga, blending traditional stucco techniques with modern elements and materials that are readily available in the local market.
             3. The value enhancement of Naga products made from mixed stucco meets the demands of both domestic and international customers Entrepreneurs have developed designs that align with Buddhist art principles while generating income this not only helps preserve and promoting local identity but also contributes to sustainable income generation for the community.