Journal of ASEAN PLUS Studies

Foreword

The authors in this issue bring our attention to a variety of current topics such as: Climate Change and Food Security, Green Finance, Emotional Labor, and Consumer Behavior issues related to Acceptance and Usage, Key Opinion Consumers, and Consumer Nationalism.

Jean-Marc M. Dautrey applies a qualitative method of “discovery research” to study climate change-induced shocks as a mounting threat to ASEAN’s food and nutrition security. He calls for a transition to more sustainable, resilient, and efficient agricultural systems such as the development of organic and biodynamic techniques.

Patraranant Chinavicharana and Veerisa Chotiyaputta assess the correlation between the green loan ratio and the financial performance of three major banks in Thailand from 2018 to 2022, with a random effects model.

Xiaobo Xu explores the relationship between emotional labor and task performance, mediated by emotional regulation self-efficacy, with an online survey of 403 bank tellers in Handan City, China.

Worachart Bangyong and Jul Thanasrivanitchai adopt a modified Unified Theory of Acceptance and Use of Technology model (UTAUT2) to identify factors influencing the acceptance and usage of food delivery applications of 425 consumers in Bangkok through an online platform. The model incorporates performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value, and habit as independent variables.

Qianjiang Zhu and Akaraphun Ratasuk surveyed 599 users of Xiaohongshu, a Social Commerce Platform in China, with stratified random sampling in Shanghai. They found the pivotal role of Key Opinion Consumers (KOC) in influencing purchase intention, together with the impacts of perceived risk and customer trust.

Anupong Thuengnaitham and Kanin Pessakul study the relationship between consumer nationalism and consumer behavior moderated by brand equity, brand awareness, and perceived quality, in the context of parcel delivery service providers in Thailand, with an online survey of 400 users.

Prof. Dr. Tang Zhimin
Editor-in-Chief