Vol. 2 No. 1 (2021): January - June 2021

Foreword

The response of economy and business of ASEAN plus countries to COVID-19 pandemic and digital transformation is the major theme of this first issue of 2021. The new rounds of COVID-19 pandemic raised the concern of rising poverty in ASEAN countries. The authors from China ASEAN Studies of PIM (CASPIM) compare the poverty alleviation experiences of China and Thailand in terms of apparent situations, measurement and actions, as well as impacts of the pandemic and Innovations in digital and green economy. Anupong Avirutha investigates digitalization of ASEAN: opportunities for growth and innovation, challenges from digital literacies, and strategy development. Digital transformation also brings profound changes in business model and marketing practice. Based on their observations in Thailand, several authors contribute to the theoretical development in areas of Value-Based Pricing (Prapasri Phongthanapanich and Wisanan Ouparamai); and New Business Models for Innovative Business (Kritsana Lakkhongkha). On the empirical front, Pithoon Thanabordeekij et al. reviews the telecom industry in Thailand and identifies the gap in customer expectations and perceptions for one operator, while Thanawadi Theerakulvanich and Veerisa Chotiyaputta reveal purchase intentions in the nighttime economy in cases of nightclubs and bars in urban Bangkok.

Prof. Dr. Tang Zhimin
Editor-in-Chief