THE FUTURE ROLE OF THAI POLITICAL PARTIES
Keywords:
Role, Thai Political Parties, FutureAbstract
This academic article aimed to analyze and propose strategic directions for enhancing the role of Thai political parties in the future. It focused on the challenges posed by structural limitations, shifts in public expectations, and the evolving technological landscape. Drawing on systems thinking and strategic management frameworks, the study examined issues such as organizational instability, overreliance on personality-based or ad-hoc parties, and weak grassroots connections. The findings revealed that many Thai political parties still struggle with institutional continuity and lack robust mechanisms to engage citizens meaningfully, especially in the context of digital transformation. The article proposed five reform strategies: 1. modernizing internal party structures, 2. strengthening local-level party organizations, 3. promoting youth for political participation, 4. Leveraging digital technologies for communication and management, and 5. Enhancing transparency through internal democratic mechanisms such as the primary vote. These recommendations aimed to position political parties as responsive, sustainable institutions capable of upholding democratic principles in a rapidly changing society.
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