FACTORS AFFECTING ONLINE GAMBLING BEHAVIORS OF UNDERGRADUATE STUDENTS IN THE UPPER NORTHEASTERN

Main Article Content

Venus Paknara

Abstract

The objectives of this research were to study affecting online gambling behaviors of undergraduate students in the upper northeastern. The sample consisted of 400 students aged 18 - 25 years, divided into 200 males and 200 females, obtained by using multi - stage sampling. The research instruments comprised a questionnaire. The statistics used in this research were frequency, percentage, mean, SD, Pearson's product moment correlation coefficients and stepwise multiple regression analysis. The results of the study were as follows: Motivation, Subjective Norm and Attitude of online gambling together, they explain 89% of the variance in online gambling behaviors. The predictive equations could be constructed in term of the raw and standardized scores as below:
Raw score online gambling behaviors (Y) = (Y) = .915 (Constant) + .086 x2 (Motivation) + .070 x4 (Subjective Norm) + .071 x3 (Attitude of online gambling).
Standardized (Z) = .259 x2 (Motivation) + .207 x4 (Subjective Norm) + .192 x3 (Attitude of online gambling).

Article Details

How to Cite
Paknara, V. (2024). FACTORS AFFECTING ONLINE GAMBLING BEHAVIORS OF UNDERGRADUATE STUDENTS IN THE UPPER NORTHEASTERN. Journal of Education and Innovation, 26(4), 312–325. retrieved from https://so06.tci-thaijo.org/index.php/edujournal_nu/article/view/270448
Section
Research Articles

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