THE EFFECT OF FLIPPED CLASSROOM ACTIVITIES COMBINED WITH BRAINSTORMING TECHNIQUES ON MEDIA LITERACY OF THIRD-YEAR JUNIOR HIGH SCHOOL STUDENTS
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Abstract
This research aims: 1) to compare the learning effectiveness of students before and after engaging in flipped classroom activities combined with brainstorming techniques to promote media literacy among third-year junior high school students; 2) to investigate the media literacy learning skills of students; 3) to evaluate the academic performance of students in media literacy. The sample group consisted of 38 third-year junior high school students from the Naresuan University Secondary Demonstration School in the academic year 2023, selected through simple random sampling. The research utilized the following tools: (1) the "Enhancing Media Literacy" (MeLit Project) curriculum using the flipped classroom learning method combined with brainstorming techniques, comprising six modules on media literacy content; (2) a 60-question multiple-choice test measuring learning effectiveness; (3) an assessment of media literacy learning skills; (4) an evaluation of student performance; and (5) a satisfaction survey. The research findings indicate that: 1) Comparative results of student academic achievement before and after studying with flipped classroom learning activities combined with brainstorming techniques to promote media literacy of third-year junior high school students in all 6 modules showed that the academic achievement of students after studying was higher than before studying at a statistical significance level of .05. The greatest skill is Analysis and evaluation of digital media content, followed by access to digital media, and digital media creation; 2) the media literacy learning skills of the sample group were generally high; 3) the overall academic performance of the sample group in media literacy received a score of 86.28 percent.
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