DIGITAL COMPETENCIES TOWARDS INNOVATIVE BEHAVIOR
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Abstract
This article aims to develop a conceptual framework and study the effect of digital competence on innovative behavior of academic support personnel at Suan Sunandha Rajabhat University. The first step is documentary research to synthesize concepts, theories, and related research. The documentary research results revealed that the appropriate digital competence conceptual framework consists of four components: 1) digital literacy, 2) media and digital skills, 3) problem-solving with digital tools, and 4) digital transformation adaptation. The conceptual framework of innovative behavior consists of four components: 1) opportunity seeking, 2) initiative, 3) opinion leadership, and 4) application. This synthesis framework was used to create a quantitative research instrument, a questionnaire, to collect data from a sample of 231 academic support personnel. The data were analyzed using multiple regression analysis. The synthesis results provide a clear conceptual framework for studying the empirical relationship between the two variables, which will lead to recommendations for developing personnel potential to promote an innovation culture in the university in a more directional manner.
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