DEVELOPMENT AND QUALITY EVALUATION OF A THAI LANGUAGE LEARNING MODEL BASED ON CREATIVITY-BASED LEARNING AND TECHNOLOGY- BASED LEARNING TO PROMOTE CREATIVE SPEAKING ABILITY IN STUDENTS
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Abstract
The objectives of this research were (1) to develop a Thai language instructional model based on Creative-Based Learning (CBL) integrated with Technology-Based Learning (TBL) to enhance secondary students’ creative speaking abilities, and (2) to evaluate the quality of the developed instructional model. This study employed a Mixed Methods Research design consisting of two main phases Phase 1 involved gathering foundational data through in-depth expert interviews, focus group discussions with Thai language teachers and supervisors, and a student opinion survey. Phase 2 focused on the development and validation of the instructional model. Five experts evaluated the quality of the model using a rating scale, and the model was further validated through a connoisseurship seminar with nine subject-matter experts. The research instruments included a document analysis form, interview protocol, student opinion questionnaire, focus group discussion guide, and model evaluation form. Data were analyzed using mean (M), standard deviation (SD), and content analysis. The findings revealed that the developed instructional model comprises five key components: Model rationale Objectives Learning process – structured under the SPEAK Model, which includes five stages: 1) Spark imagination with digital tools; 2) Plan goals and conduct research; 3) Engage in creative digital storytelling; 4) Articulate and share collaboratively; 5) Keep reflecting and assessing through digital platforms Assessment and evaluation Supporting conditions. The overall quality of the instructional model was rated at the highest level (M = 4.75, SD = 0.44), with the learning process receiving the highest appropriateness score (M = 4.76, SD = 0.44). Moreover, the expert seminar highlighted that the SPEAK Model is innovative in its integration of technology throughout all instructional stages, particularly in the effective application of digital storytelling. The model was deemed highly applicable and effective in enhancing students’ creative speaking skills.
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