GUIDELINE FOR PACKAGING DEVELOPMENT OF PHON NGAM STICKY RICE, THE COMMUNITY ENTERPRISE GROUP PHON NGAM SUBDISTRICT, NONG HAN DISTRICT, UDON THANI PROVINCE

Abstract

            The purposes of this research were to 1) study the development guidelines for Phon Ngam sticky rice packaging of community enterprises Phon Ngam Sub-district, Nong Han District, Udon Thani Province 2) study of packaging characteristics that Influence on purchasing decisions to buy Phon Ngam sticky rice of the community enterprise group, Phon Ngam Subdistrict, Nong Han District, Udon Thani Province. The group discussion and questionnaire were used as research tools. The group used in the study was a discussion group of 6 members of Phon Ngam Enterprise and collected data from 400 buyers of Phon Ngam glutinous rice products. The statistics used in the data analysis were mean, standard deviation and multiple regression analysis of group discussion. It was found that the majority of the opinions focused on the packaging of a decent size like a vertical rectangle. Easy to pack, properly placed on a shelf or display cabinet easy to open and close on the packaging showing the identity of the community enterprise group of Phon Ngam. The hypothesis testing results showed that the packaging characteristics were the transfer aspect. Storage mobility, durability, after-use influence on purchasing decision, and purchasing decision of Phon Ngam glutinous rice of the community enterprise group.