SERVICE EXCELLENCE IN PUBLIC SPORTS SERVICES: LEVERAGING SERVICE DELIVERY AND DESIGN
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บทคัดย่อ
This research provides an in-depth study of the current status and future development trends of public sports service quality management in rural Zhuang ethnic regions of China, with the goal of improving service quality, and explores the significant impacts of competency, public sports service delivery, and service design on public sports service quality. By analyzing the data using SmartPLS, the study verified the validity of the measurement tools and the significant relationships between the key variables in the structural model. The results of the study indicate that competency has a significant positive impact on Public sports service delivery and service design, which in turn have a positive effect on public sports service quality. The study validated the indirect effects through the Bootstrap program, further supporting the pathways of competency, service design and public sports service delivery on public sports service quality. Finally, the study provides strong guidance for improving public sports service quality in rural China at both the theoretical and practical levels, and offers new perspectives and suggestions for academic research and policy formulation in related fields.
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