THE PERCEPTION OF TOURISM STAKEHOLDERS IN THE EASTERN ECONOMIC CORRIDOR DEVELOPMENT (EEC) TOWARD THE SUSTAINABLE TOURISM

Abstract

The objectives of this study were 1) to study the level of information perception from tourism stakeholders toward the development of the EEC tourism plan 2) to study the level of sustainable tourism from tourism stakeholders toward the development of EEC tourism plan. The population and sample of the study comprised 386 the tourism stakeholders who worked in EEC. A questionnaire was designed to collect data. Descriptive and independent sample t-test, one way ANOVA and Pearson’s Correlation were employed to analyze data. The results found that the levels of opinion from tourism stakeholders were moderate and high. In each aspect the opinion toward sustainable tourism and tourism plan was high, but the information perception was moderate. The results of Pearson’s correlation between the sustainable tourism perception for overall dimension of the tourism development plan and each dimension including infrastructures/ facilities, development of people, tourist reliability and development of tourism resources quality showed a low correlation with a significance level of 0.05.