THE STRATEGIES OF ENHANCING UNDERSTANDING AND RECOGNITION TO IMPLEMENT HOUSEHOLD BOOKKEEPING OF PEOPLE IN GUDJUB SUBDISTRICT, GUDJAB SUBDISTRICT, UDONTHANI PROVINCE

Abstract

            The purposes of this study ware 1) to empirically examine the factors effected the household bookkeeping of people in Gudjub Subdistrict, Gudjub District, Udonthani Province. 2) to study the quality of life of the people and 3) to implement strategic understanding and recognition in household bookkeeping. The study was divided into 3 phases. First and second phases: The target group connected of 240 people in Gudjub Subdistrict, Gudjub District, Udonthani Province. Questionnaires were conducted using 5 level likert scale. The statistic used ware frequency mean and standard deviation. Third phase: The target group included 50 people for in-depth interview, and analyzed data using content analysis in Gudjub Subdistrict, Gudjub District, Udonthani Province.

            The results revealed in the first phase: people Udonthani Province had opinion that 7 factors affecting household bookkeeping were moderate. The results of the second phase showed that the quality of life of the people in Gudjub Subdistrict, Gudjub District, Udonthani Province thought that 6 factors were at a high level. The third phase showed that willing to do household bookkeeping was the benefits of gaining knowledge for planning, saving money and reducing unnecessary expenses. Implementing more participating in the family in keeping household expenses could solve family’s problems.