The Creation of Marvel Studios and The Development of Superhero Films’ Leading to Popularity

Abstract

This research aimed to 1) examine the development of superhero films that contributed to the popularity of Marvel Studios and 2) propose guidelines to enhance the popularity of Thailand’s film industry. A qualitative research methodology was employed, involving descriptive and textual analysis of Marvel Studios films and document research. Data were collected through in-depth interviews. The research findings indicate that: 1) The success of Marvel Studios' film development model lies in its ability to adapt to evolving business trends and media technologies. This process begins with integrating individual film narratives into a cohesive storyline, followed by the careful selection of screenwriters and directors, as well as casting actors suited to each film. And 2) The adaptation of Marvel Studios' film development approach for Thai film industry including: 1) Short-term Plan (1–5 years), which involves direct government budget support, policy implementation, and regulatory measures; 2) Medium-term Plan (5–10 years), which expands upon the short-term plan by establishing clear policies and laws while developing modern infrastructure for the film industry; and 3) Long-term Plan (10–20 years), which focuses on workforce development, industry integration, and the enhancement of existing technology and infrastructure. 

.