Idioms and Communication Strategies in Naming Episodes of the TV Show “Hone Krasae”

Abstract

This research had two objectives: 1) to study the idioms that appear in the episode titles of the TV program “Hon Krasae” and 2) to analyze the strategies used to convey the meaning of the idioms in the episode titles of TV program “Hon Krasae”, which aired from June to November 2024, totaling 128 episodes.

The results of the study revealed that 29 originalted idioms were found, followed by 15 adapted idioms derived from original expressions. Additionally, 15 new idioms were used, 17 idioms by connotative words, and in the aspect of using expressions to convey meaning, 8 types were found: 1) romantic relationships and dishonesty in relationships 2) openness of feelings and communication 3) conflicts and disagreements 4) planning and winning or fighting 5) dishonest actions, deception, and trickery for personal gains 6) facing problems and difficulties 7) shock or surprise and 8) humor and sarcasm.The study results showed that idioms in communication served to attract the audience’s attention, create interest, stimulate curiosity, foster a relaxing atmosphere, and enhance entertainment.