Tasted of Photography : Composition Analysis, Communication, Period of Food Photography which Stimulate Consumer Demand.

Abstract

Consumer behavior is using social media more to exchange information. Search for stories anywhere, anytime through various channels such as Facebook, Instagram, Line, etc. So the marketing communication style has to change in order to respond to the needs of consumers. In social media there is a lot of information. Therefore, entrepreneurs must find a way to impress consumers quickly, the visualization is the fastest perception.

          There are a lot of images in social media, so entrepreneurs, especially in the food business, have to develop outstanding photography to be more interesting. As the proverb says “Fine feathers make fine birds”. In the past that used to be photographed focusing on the beauty of food, details, and clarity of each dish according to Western art styles. But nowadays, besides having to take photos that look appetizing and unusual, you also have to create mood and tone, create more stories to stimulate consumer demand and interest. Storytelling is a way to help consumers remember a product or business better. However, they must have knowledge of composition and understand the use of photographic equipment as well.