The development short film promoting tourism in a multicultural society in the old town of Songkhla province

Abstract

        The purpose of this research were: 1) to develop short film promoting tourism in a multicultural society in the old town of Songkhla province. 2)to find quality short film promoting tourism in a multicultural society in the old town of Songkhla province. 3) to study the satisfaction of the viewers of short films promoting tourism in a multicultural society in the old town of Songkhla province. The representative samples of this research were who used online media to watch short films promoting tourism in the multicultural society in the old town of Songkhla province the representative sample population consisted of 385 people were calculated by Cochran’s formula after which the sample was randomized convenience sampling was performed. The research instruments consisted of short film“Promote tourism in a multicultural society in the old town of Songkhla province“, 385 quality evaluation forms of short film “Promote tourism in a multicultural society in the old town of Songkhla province”, 385 satisfaction evaluation forms of short film audiences “Promote tourism in a multicultural society in the old town of Songkhla province”. Statistical analysis in this research used the average value ( x bar ) and standard deviation (S.D.).

        The research results find that: 1) quality evaluation forms of short film “Promote tourism in a multicultural society in the old town of Songkhla province” was divided into to four topics: content, film composition, audio, and presentation techniques the mean ( x bar ) was 4.19 and the standard deviation (S.D.) was 0.64 2) satisfaction evaluation forms of short film audiences “Promote tourism in a multicultural society in the old town of Songkhla province” was divided into to four topics: was divided into to four topics: content, film composition, audio, and presentation techniques the mean ( x bar ) was 4.30 and the standard deviation (S.D.) was 0.58