Internal communication management innovation to increase employee engagement and performance efficiency in leading organizations of Thailand
Keywords:
innovation, internal communication, employee engagement, performanceAbstract
The research aims to 1) study internal communication management innovation in leading organizations of Thailand; 2) study internal communication management innovation to increase employee engagement and performance efficiency in leading organizations of Thailand. The method of this study is Qualitative Research, which based on the in-depth interviews of a number of executives who are in charge of organizational communication and human resource from 9 different organizations in Thailand. The results showed that the following communication man- agement strategies were used inside these organizations: Target audience or Customization, Technology, Content, Context and Employee. The organizations used technological innovations for mobile phones as a channel of communication to their employees. The internal communication management innovations that were used in order to build employee engagement with organization and increase job performance efficiency are personnel media, technological media, and activity media.
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