The Roles of Family and Society with Development Communication of Teenagers’ Self-Esteem in Bangkok to Protect of Being New Drinker

Abstract

        The purposes of the research were: 1) to study the roles of family and society of teenagers’ self-esteem development to protect them from being new drinkers. And 2) to present patterns of the roles of family and society of teenagers to protect of being new drinkers. This research was used mixed methods approach. The quantitative research used multistage sampling. The sample was Mathayom four students, first year students from vocational college. In Chatuchak district was Horwang School, Santirat Institute of Business Administration College and in Ladprao district was Latplakhaopittayakhom School, Panyapiwat Learning Center who answered a three hundred fifty four questionnaires. The data was analyzed by frequency, percentage, mean, and standard deviation. The qualitative research was a purposive sampling and consisted of an in-dept interview thirty –three students and eleven advisers and inductive contents analyzing.

        The research results were found that 1) The roles of family and society of teenagers were able tocontrolalcoholofteenagers’self-esteemaboutalcoholwereathighlevel.And 2)Thepatterns of the roles of family and society of teenagers’ self-esteem development to protect of being new drinkers with care, advice giving, campaign and knowledge giving (public relations) about harmful of alcohol. Family members and community members had to be good models, created interesting activity to persuade teenagers joining to develop themselves to be capable adults or act out in the right way and took religion principles as a guide for self-esteem not to interfere in alcohol drinking.