Creating Logo and 10 rules

Authors

  • Natapong Hariraksapitak ollege of Communication Arts. Rangsit University

Keywords:

Marks, Logo, Identity

Abstract

        Identity and ownership of human beings in their belongings appliance or the boundary area has been around since ancient times, so it is wise for humans to mark it with their markings or paintings, or their own specific characters to indicate that they have their owners. Time passed has made these marks evolve as well. The Marks which we call the Logos were designed in a variety of ways involved the ideas concepts and contexts of social economic and culture. Logo is unique in its distinctive personality and is used to represent the identity of the organization and its service. It is widely distributed in the media.

        In the creative design process, Logo is a delicate subject that designers must take into account. Most of the time, the designer's feelings often reflect on his emotions and thoughts. They also adhere to their own concept of integrity, they do not change without regard to the needs and goals of customers. To success of the design portfolio so compromising and listening to customer feedback are essential and never neglected.


        Guidelines and basic principles of logo design. And a good designer If used and adopted as a strong design guideline. It can also be an achievement in the work. Reduce or eliminate conflicts in the face of ideas that cause negative emotions. The following 10 rules are 1.Answer Who What Why 2.Identity,Don’t Explain 3.Understand limitations 4.Be seductive 5.Make mnemonic value 6.Pose a question 7.Design for longevity 8.Make the logo the foundation of system 9.Design for a variety of media 10.Be strong

        Good logo designers have a design theories , logo standards foundation are in their mind and based on design guidelines. The principles of learning and creativity from the brain and having the heart to accept the opinions of others will lead to successful outcomes of the task.

References

Nagasawa, Shinya. (2007) The Principle of Louis Vuitton : Japan : Toyo Keizai

McAlhoe, Beryl & Stuart, David. (1998) A Smile In The Mind. London : Phaidon

Adams, Sean & Morioka, Noreen and Stone, Terry . (2004) Logo Design Workbook : A Hands – On Guide to Creative Logos. New York : Rockport Publisher.

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Retrieved : www.google.co.th/search?q=hieroglyphic/ November 12, 2018

Retrieved : www.google.com/search?q=thai+airways+logo&tbm November 16, 2018

Retrieved : www.google.com/search?q=nike&source / November 17, 2018

Retrieved : www.veedvil.com/tech/mobile-gadget/gadget/ November,20, 2018

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Published

2019-01-01