Format Presentation of Sports Television Program on Digital TV in Thailand

Abstract

        The purpose of this research was to survey and analyze format presentation of sports television program on digital TV in Thailand that its produced by Thai people, the research framework by using concept of television production and sports television program. The samples consisted of Top 5 popular digital TV channels in the first quarter of 2018 (January – March); Channel 7 HD system number 35, Channel 3 HD system number 33, Channel Mono 29 system number 29, Channel Workpoint TV system number 23 and Channel One system number 31. Data were collected by using the sports television programs on Thai digital TV coding sheet. Analytical descriptive were expression format presentation of sports television program on digital TV.

        The results found that, there are 4 format presentation of sports television program on digital TV; news format presentation, variety format presentation, demonstration or experiment format presentation and live format presentation. All of them will be found in the channels which developed from analog to digital and its significantly related to the ranking of popularity. Presentation of various program and content were will more coverage the audience especially which sports television program. Most of contents and television program found in digital TV were news because news can be presented in a variety of content such as competition results, sports team tracking, preparation of athletes, game analysis and competition and etc. The content presentation of news were most popular both producers and audiences. The frequency of broadcasting is also an important for television stations will consider. The present results confirmed that news of sports on television program will be presented all the day. In addition high frequency of broadcast (every day or every week) especially news of sports program became very popular channels.