Content Analysis of Health Communication under the COVID-19 Crisis of the Department of Disease Control

Abstract

        The objectives of this research are to explore and analyze content of health communication via infographic that release by the Department of Disease Control under the COVID-19 crisis. Based on qualitative research methodology, using content analysis. Main source of this research are 242 infographics on the Department of Disease Control’s website. Results found that health communication content during each phase of the COVID-19 crisis consists of content as follow Prodromal or Signal Detection phase, will be educate about the epidemic and provide necessary information for self-awareness to raise the alarm for risk groups. Preparation or Probing phase, contents are about giving advice on practices to prevent and prepare for the spread of the disease. Acute or Containment phase, it will provide information about the announcements and regulation for disease control as well as continuously emphasizing the correct practice method in the prevention of disease. Content found common characteristics which can be grouped into 3 groups includes (1) Crisis Response implement which contain timely response and information consistency (2) Responsive content which contain instructing information and adjusting information (3) Message design which contain gain-framed and loss-framed and message appeal.