The development short film campaign to prevent new smokers of undergraduate students in Muang District, Songkhla Province

Abstract

        The purpose of this research were: 1) to develop short film campaign against new smokers of undergraduate students in Muang District, Songkhla Province. 2) to study the satisfaction of the audience of new smokers prevention campaign short film of undergraduate students in Muang District, Songkhla Province. The representative samples of this research were undergraduate students of higher education institutions in Mueang District, Songkhla Province, first semester of the academic year 2021, 400 students using Taro Yamane's formula, after which a stratified random sampling and specified purposive sampling. The tools used in this research consisted of 1) a short film campaign for the prevention of new smokers of undergraduate students. in Muang District, Songkhla Province 2) Media quality assessment form for short films campaigning against New smokers  of undergraduate students in Mueang District, Songkhla Province Satisfaction of the audience of the short film media campaign to prevent new smokers of undergraduate students in Muang District, Songkhla Province. Statistical analysis in this research used the average value () and standard deviation (S.D.).

        The research results find that: 1) quality evaluation forms of short film “campaign to prevent new smokers of undergraduate students in Muang District, Songkhla Province” was divided into to four topics: content, film composition, audio, and presentation techniques. The found that overall level was at a very good with mean  (X Bar = 4.50) and the standard deviation (S.D.= 0.25) and 2) satisfaction evaluation forms of short film audiences “campaign to prevent new smokers of undergraduate students in Muang District, Songkhla Province” was divided into to four topics: was divided into to four topics: content, film composition, audio, and presentation techniques. The found that overall level was at a high with mean (X Bar = 4.48) and the standard deviation (S.D.= 0.63)