Perception Psychology to Drama’s Innovation

Abstract

        “In Family We Trust” Thai TV drama in 2018 There is an interesting psychological process of cultural management. In the issue of challenging the behavior of watching dramas of Thai people That is explained by cognitive processes in psychology. There are four types of choices, namely, exposure selection, attentive selection, and perception selection. and choosing to remember Thai drama watching behavior therefore correlated with the method of choice in cognitive processes in psychology. Any drama that has a pattern that is different from the original way that viewers perceive. When Nadao Bangkok which specializes in making series The audience base is teenagers. Chosen as a TV drama producer for the first time by applying some patterns from the work of expertise Therefore, it can be said that the drama “In Family We Trust”  has a different drama format from other existing television dramas. It is an "innovation" in different Thai dramas. the innovation of drama "Thick blood of faint people" is an intentional creation of a new culture. Within the original culture of watching Thai TV dramas It is a method of cultural management in the field of mass communication. who chose not to overcome or completely change the culture of watching drama But it's an experimental mix of different works in the way of drama. to appeal to adults who are the same audience who regularly watch dramas and maintain the organization's existing youth base by attracting new audiences to new corporate products.