The Relationship between the Persuasive Strategies of Mor Lab Panda’s Facebook Page and the Uses and Gratifications of Page’s Followers in Bangkok

Abstract

        A study of the relationship between persuasive strategies of Mor Lab Panda’s Facebook Page and the uses and gratification of Page’s followers in Bangkok. The objectives of this study are 1) to study the persuasive strategies of Mor Lab Panda's Facebook Page, 2) to study the uses and gratifications of Page’s followers, and 3) to study the relationship between persuasive strategies of Mor Lab Panda’s Facebook Page and the uses and gratification of Page’s followers in Bangkok.

        Samples were 132 followers age between 24-60 years who are the followers of Mor Lab Panda’s Facebook Page in Bangkok. The study used questionnaires as a tool for data collection. The data were analyzed by Pearson’s Product Moment Correlation Coefficient. The results revealed that 1) the persuasive strategies of personal identity is the most important feature of Mor Lab Panda’s Facebook Page 2) the respondents point the uses and gratifications of Page’s followers in responding to emotional needs 3) there is a significant relationship between persuasive strategies of Mor Lab Panda’s Facebook Page and the uses and gratification of Page’s followers in Bangkok at 0.01 level.