Communication for Revival and Inherit Tai-Yong Ethnic Culture in Makok Sub-District, Pasang District, Lamphun Province, Thailand.

Abstract

        This research aimed to study 1) the status of Tai-Yong culture in Makok Sub-District before and after the revival and inheritance of Tai-Yong culture, 2) the communication in the revival and inheritance of Tai-Yong culture in Makok Sub-District. and 3) the factors affecting the recovery and inheriting Tai-Yong culture in Makok Sub-District. This research was qualitative research using participatory action research (PAR) as a mechanism for implementation in conjunction with the process and some of the tools Community Based Research (CBR) by studying the issues selected by the community are “Yi-Ping lanterns hanging” by Tai-Yong people Ban-Makok.

        The results showed that the status of Tai-Yong culture "Yi-ping lantern hanging" before the research was in a state of "Being disabled or being impaired" and overlaps with "near lost", the strategy is “Reviving or revitalizing this tradition” by searching for values and meanings, practicing lantern making, and communicating values and meanings of culture to people in the community to know and understand. After the research process, it was found that there are 11 lantern makers in the village who can sell them. and understand the meaning of culture more shifting the status of culture to “Can't exist as before” must be adapted to the changes of the times and inherited through continuous participatory communication.

        The communication to revive and inherit Tai-Yong culture on issues “Hanging the Yi Ping lanterns” found that it required a strategy. “Conservation/revitalization/restoration” through participatory communication: 1) collaboratively search for value and meaning information 2) co-produce media by acting as actors in that media 3) co-examine content and forms of media 4) co-operate Disclose the distribution and choose the media in the community accordingly.

        Factors affecting the revival and inheritance of Tai-Yong culture are 1) Factors that cause change and the revival and inheritance of Tai-Yong culture were: 1.1) Communication process factors 1.2) Factors outside the communication dimension, namely "community context" community leaders and communication within the community, as well as "cultural costs" that are individual capital, including "politics and government tourism policies" and "communication technology" where communication technology factors are both positive and negative factors. There is also an educational factor. 2) The factor of fighting the potential of culture because the "Lantern is an object medium" must be driven by people who understand. Therefore, the potential, knowledge, understanding, and communication potential must be created for “people in the community” so that they can be passed on to the next generation. Another is the "Difficulty-easy" of culture

        It was also found that in the research process, there “Social innovation” was born in Ban-Makok community in 3 forms: 1) research process innovation to solve problems within the community; using a participatory action research process is a driving mechanism 2) innovation in creating learning process, participatory communication within the community, and 3) innovation in creating a new cultural learning path through a research process. Participate in people in the Ban-Makok community.